The benefits of laminate floors are cost, ease of installation, durability, and colour & pattern consistency. Laminate floors are ideal for domestic areas with a high degree of foot traffic, especially by pets & children. Our laminate flooring is an imitation of real wood. The pattern visible on the floor is literally a printed photo of real wood, bonded to the clear surface with an aluminium oxide finish. This finish gives laminate floors their rugged resistance to abrasions.